Mounir moufarrige biography of barack obama
Mr....
Mounir Moufarrige
Mounir Moufarrige is a brand developer and creator. Best known for shifting Alfred Dunhill from a smokers to a life style brand, reviving Montblanc 'making the pen a cult object of desire',[1] hiring Stella McCartney at ChloƩ, and helping to turn the historic Goyard brand into a global commercial success.
When sales didn't spike, the company's then-CEO, Mounir Moufarrige, tried a bigger stunt: hiring Ms. Lohan.
He is also noted for spotting the future trend of larger sized watches in Panerai. He started his career in luxury fashion and lifestyle in 1988, after 3 years of training as a sales promotion rep at Rothmans International,
Biography
Mounir Mouffarige studied law in Lebanon.[2]
In 1980, he became Alfred Dunhill's (part of the Richemont group) rep for Africa and the Middle East.[2] In 1985, he became Chief Executive of the product divisions and turned the company over from tobacco and lighters to tailoring, leather and watches.
He worked a similar scale transformation with Montblanc (also part of the Richmont group), focusin